Nearly three decades of experience in Boulder County real estate have earned Deanna Franco the trust of discerning buyers, seasoned sellers, savvy investors, and industry professionals. Known for her unmistakable edge, strategic thinking, and intuitive approach, Deanna brings a rare combination of depth, precision, and human connection to every transaction.
As the former Managing Broker and Owner of 8030 Realty, Deanna led her own boutique firm for 20 years, earning a reputation as a go-to expert for resale, new construction, and development opportunities throughout the region. Her success is built on a foundation of professionalism, tenacity, and a keen understanding of Boulder’s highly nuanced market — from luxury homes and first-time purchases to architectural collaborations with builders and designers.
What truly sets Deanna apart is the way she blends strategy with soul. Equal parts analytical and intuitive, she knows how to dissect a contract, lead high-stakes negotiations, and read between the lines to meet unspoken client needs. She doesn’t follow formulas — instead, she crafts every client experience as a thoughtful, tailored journey, guided by deep curiosity, creativity, and care. With a sharp eye for design, extensive staging experience, and strong relationships with architects and builders, she has a unique ability to see the full potential of a property — and position it for maximum success. Whether navigating complex deals or calming the chaos with clarity and grace, Deanna is known as a passionate perfectionist, persuasive negotiator, and grounded professional who always delivers.
Professional Proficiencies
- Boulder County Real Estate + New Construction
- Strategic Negotiation + Contract Writing
- Staging + Design Consulting
When she’s not guiding clients through Boulder’s real estate landscape, Deanna is fueling her adventurous spirit through movement and connection. A self-proclaimed pickleball enthusiast, she’s equally passionate about technical mountain biking, dirt biking, wake surfing, and OneWheeling — often found riding the Rock Garden in Lyons or rallying friends for an early morning match. Her daily routine includes a superfood-packed salad, meaningful conversations, and an unwavering commitment to staying active. Driven by heart, Deanna supports causes that move her most each year, always guided by where she sees the greatest need.
Home Staples
- Milk Frother
- Yeti Mug
- Eames Chair